ITV Daybreak: Tough Questions

Posted on September 6, 2010

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ITV Daybreak’s first transmission kicked off alright today – what I saw of it. The set had more than a sniff of BBC Breakfast and The One Show combined but still managed to look simple and effective. The weather segment was especially good. On-screen graphics were low-key, professional and laid back all at the same time too.

One Show-esq

Most interestingly (depending on how important you consider assessing TV output at breakfast in the grand scheme of things), the interview between Chiles and former Prime Minister Tony Blair saw the former pulling off a far more convincing image than the latter.

Uncomfortable

I didn’t enter the phone-in competition however.

Difficult

Nice work ITV. I might even watch tomorrow.

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Posted in: TV