IKEA Cats Parody

Posted on September 25, 2010


Being Human blog editor chappy Barry Pilling surpasses his Virtual Revolution video with this little ditty parodying IKEA’s making of the ‘100 cats’ video.


Inso-doing he eclipses the lasting memory I have of him pictured in the BBC staff rag Ariel a few days after he started work there dressed in a sharp suit and tie encouraging staff to consider Fridays as a ‘dress up smart’ day.

An important case study. Take content that exists already – IKEA’s original making of video – and add an alternative soundtrack. Finish it off with a slightly amended end card. Stick it on the internet and wait for the hoards of cat lovers to start pushing it around the Internet.

Most important however, make sure the parodied world created in the video is reflected in the descriptive text. Oh and make sure all the most important things you want to promote are included in the first 140 characters of the descriptive text. Remember too that the word ‘meow’ is very valuable currency.

Nice work.

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Posted in: Internet